Wheel of Values (research series)

 

The greatest virtues are those which are most useful to other persons.  - Aristotle

Here's an intriguing psych/sociological finding that's caught my attention recently; the initial question is: what values are embedded in our brains by the society we grow up in? It's difficult and perhaps a little unfair to judge an entire social system negatively off the bat, but if we break the system into the human values it advocates among its inhabitants, we can more fairly and accurately evaluate the subjective "goodness" of the system based on these individual values.

After an in-depth analysis spanning a couple of decades and tens of social scientists, a list of 9 universal human values was compiled. Here they are:

Conformity/Tradition: restraint of actions, inclinations, and impulses likely to upset or harm others and violate social expectations or norms.

Security:  safety, harmony, and stability of society, of relationships, and of self (social order, family security, national security, reciprocation of favors, clean, sense of belonging, healthy).

Power: attainment of social status and prestige, and control or dominance over people and resources (authority, wealth, social power, preserving my public image, social recognition).

Achievement: personal success through demonstrating competence according to social standards (ambitious, successful, capable, influential).

Hedonism: pleasure or sensuous gratification for oneself (pleasure, enjoying life).

Stimulation: excitement, novelty, and challenge in life (a varied life, an exciting life, daring).

Self-Direction: independent thought and action such as choosing, creating, exploring (creativity, freedom, choosing own goals, curious, independent).

Universalism: understanding, appreciation, tolerance, and protection for the welfare of all people and for nature. This contrasts with the narrower focus of benevolence values.

Benevolence: preservation and enhancement of the welfare of people with whom one is in frequent personal contact (helpful, loyal, forgiving, honest, responsible, true friendship, mature love).

The resulting pie chart was named the circumplex model of values. In this model, the values (represented by slices of the pie) that are closer to each other share similar structures and go hand in hand, meaning that they are pursued together (i.e. Achievement and Power). Theoretically, our pursuits are concentrated in one contiguous area of the chart, and we cannot scatter our pursuits in opposing areas. In fact, the values opposite each other are incompatible and extremely difficult (if not impossible) to pursue simultaneously (i.e. Achievement and Benevolence). Here is the chart:

Circumplex model of values, Schwartz (1992).

So now, what values does our society encourage? It may be of little surprise that free market capitalistic societies promote the values of Achievement, Power, and Security above others. What is surprising, at least to me, is that the pursuit of these values is incompatible with the pursuit of the values Self-Direction, Universalism, and Benevolence. You can't pursue Power while pursuing Universalism. You can't pursue Self-Direction while pursuing Security. You can't do both. You have to choose.

The foundational tenets of our society (i.e. self-interest, competition, financial success, and materialism) have allowed the generation of great wealth and alleviated certain problems facing humanity - undoubtedly so. However, it is important to remember that these aims conflict with and undermine pursuits long thought by psychologists to be essential to individual and collective well-being. These include helping the world be a better place, having committed, intimate relationships, and feeling worthy and autonomous (Kasser et al., 2007).

References:

Schwartz, S. H. (1992). Universals in the content and structure of values: Theory and empirical tests in 20 countries. 

In M. Zanna (Ed.), Advances in experimental social psychology, (Vol. 25) (pp. 1–65). New York: Academic Press.

Kasser, T., Cohn, S., Kanner, A.D., Ryan, R.M. (2007). Some Costs of American Corporate Capitalism:
A Psychological Exploration of Value and Goal Conflicts. Psychological Inquiry, 18 (1), 1-22.